February 2013

Segmentation in B2B

I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?” In B2B more often than in…. Read More

Published by : Collaboration, on February 28th, 2013.

Categories : Business Development, Sales, Marketing and B2B Business

The #1 B2B Marketing Bi-Monthly

Spring, and the changes that come with it, will be here soon: below you will find some of the latest in B2B in Quebec and elsewhere from the last two weeks, concocted by Exo Marketing. 1. Next winter, Bombardier will perform full-scale tests of new…. Read More

Published by : Collaboration, on February 26th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

B2B Market Research: more than meets the eye!

Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company. Marketing…. Read More

Published by : Collaboration, on February 15th, 2013.

Categories : Market Research

E-commerce in B2B : 3 solutions for 3 profiles

The first month of 2013 is over but many predictions were made. Behind my social media monitoring platform (oh yes, we’re pretty high-tech at Exo!), I saw several blog posts on the boom of e-commerce or, in other words, electronic commerce. One of the most…. Read More

Published by : Collaboration, on February 12th, 2013.

Categories : Technology Sales and Marketing

Customer experience at the heart of marketing and sales in B2B

For months now across North America interest has been focused on the customer experience in B2B. Several articles, search results and training sessions offer courses to increase understanding of values, dimensions, advantages and elements of complexity that create the customer experience. The customer experience is…. Read More

Published by : Lynda St-Arneault, on February 7th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

The importance of synergy for relay teams in management and sports

As I write this blog post, I’m leaving my comfort zone as I write about management rather than B2B marketing. As an entrepreneur at the head of a growing company, I try to understand its strengths and weaknesses and, indirectly, my own and those of…. Read More

Published by : Lynda St-Arneault, on February 1st, 2013.

Categories : Sales, Marketing and B2B Business