You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More
Month: March 2013
Sales analysis gives us a good idea of a company’s situation. This is an exercise that goes beyond an accountant’s analysis. Progression, regression, stagnation of sales, the 80/20 rule, markets and geographic zones served are some examples of analyses that you can realize with an…. Read More
Humour is often the best way to make someone feel comfortable. It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with…. Read More
If I asked you what it means “to be good at social media in a B2B environment,” what does that mean to you? I was recently speaking about this topic with a consultant specialized in B2C social media, and our conversation was very interesting. But…. Read More
A study entitled “Twitter Best Practices for Journalists and Newsrooms” released late 2012 provides useful and actionable information on how journalists grew their followers by more than 50% in a short time span. Business people and journalists have a lot in common. They stick to…. Read More
What happened during the last two weeks in the world of B2B and beyond? Here’s some feedback on the most memorable news! 1. Teleworking: a not so good idea? Even though we’ve often praised telework (“work from home”) over the years, Yahoo! is flip-flopping. From…. Read More
Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready! To get marketing automation, you’ll need a CRM and, if I believe our latest study, there…. Read More
The barrier between marketing and sales is becoming more vague, whether we’re talking about an acquisition or customer loyalty management. The integration of sales and marketing operations allows for today’s unrivaled sharing of information. Thanks to tools (CRM, automation of marketing, website statistics, social networks,…. Read More
