According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and,…. Read More
Month: June 2013
I’m now at my 4th cell phone. The last two were “smart” phones. It’s crazy how this small tool can be so useful and even indispensable today. What I’m about to tell you might seem banal, but it demonstrates the growing importance of mobility in…. Read More
You created a research firm to conduct studies and the word statistics makes you sick? This short guide might help clarify the jargon of statistical research. “We conducted a study by interviewing 1000 respondents from Quebec who work in the XYZ industry. The study was…. Read More
According to a study conducted by Exo Marketing and Ténor Marketing in 2012 on marketing activities by B2B companies in Quebec, surprisingly only 34% of B2B companies use customer management systems (CRM). Excel follows with 14% and, except for ERPs and accounting systems, solutions like…. Read More
I was recently at the University of Montreal one evening, not to attend class, but to judge the work of 30 graduating students from the class entitled “Interactive corporate communication.” The project Each of the six teams was expected to optimize the internal communication plan…. Read More