Elka Suspension completes a successful digital transformation with Exo B2B

To adapt to a changing industry, Elka Suspension, a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. The results went beyond Elka's expectations and the numbers speak for themselves. In less than four months after the transformation, the investment already proved…. Read More...

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor. Personas are a result of…. Read More...

Grasshopper or Ant marketing?

Sort of the way you can find yourself putting the world to rights with your friends, we’ve been rethinking Exo B2B over the past few months. Our frame of mind is encapsulated in the title of this post, which comes from a 17th century French Fable by Jean de La…. Read More...

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing, and has “never needed to”.…. Read More...

Subcontractors, pimp your web site!

70% of our exports go towards our southern neighbors and the majority is with companies in the state of New York. Our American friends would do well to take advantage of our services, given how low the Canadian dollar is these days. Like any outsourcer, they are looking for suppliers who…. Read More...

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of Quebec in New York, said…. Read More...

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that many B2B marketing concepts are…. Read More...

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation with communication is not new.…. Read More...

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if it were some magic formula,…. Read More...

Ready for a paradigm shift in B2B Marketing?

On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is to say "integrated", or is…. Read More...