12 differences between B2B and B2C marketing

Marketing to consumers is about the same as marketing to companies? If that was the case, buying a molten metal skimmer would be as simple as buying a bottle of shampoo, wouldn’t it? How are B2B and B2C marketing different? According to Circle Research, there are 12 differences between B2B and B2C marketing.…. Read More...

Set sail thanks to B2B strategic marketing planning

Manufacturing SMEs that "perform significantly better" are those focused on strategic planning within the last 3 years. This is one of the findings of the 6th Québec Industrial Barometer from Sous-Traitance Industrielle Québec (STIQ) who annually surveys more than 400 SMEs to produce a portrait of the sector. By the way, half of…. Read More...

Growth anyone?

A study of the Foundation of Entrepreneurship conducted in 2013 indicated that "only 30% of entrepreneurs operating in Quebec want to grow their businesses, compared to over 40% in the rest of Canada”.  Furthermore, “only 15% of them want to export, compared to 30% of active entrepreneurs across Canada”. One-man entrepreneur Quebec Inc.…. Read More...

Capitalize on your strengths to find your strategic positioning

Recently, we completed marketing research for a client who wanted to determine sustainable strategic positioning. To do this, the work began with the identification of viable positioning axes in the long term for this company. This can become a particularly difficult exercise, where lengthy reflections can come to precious little.... You need to…. Read More...

2014 Planning: face your challenges!

Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]!  Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This occurs by a classic exercise, but oh how…. Read More...

Interactive corporate communication: optimizing strategies for B2B

I was recently at the University of Montreal one evening, not to attend class, but to judge the work of 30 graduating students from the class entitled “Interactive corporate communication.” The project Each of the six teams was expected to optimize the internal communication plan of a B2B company in Quebec. The objective…. Read More...