September 2013

Case study: Email marketing and user preferences in B2B

Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers. According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes…. Read More

Published by : Collaboration, on September 19th, 2013.

Categories : Marketing communications campaigns, Uncategorized

Some tips for generating quality leads in B2B

September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for!…. Read More

Published by : Collaboration, on September 17th, 2013.

Categories : Business Development, Développement des affaires

Integration: a vector of growth in B2B

On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of…. Read More

Published by : Collaboration, on September 12th, 2013.

Categories : Sales, Marketing and B2B Business, Uncategorized

Case study: Email marketing and user preferences in B2B

Some tips for generating quality leads in B2B

Integration: a vector of growth in B2B

Instagram and B2B marketing