August 2016

Some tips to increase conversion on your web site

In a previous blog, I explained the importance of setting targets on your website, based on what you want your users to accomplish. For this post, I’ll focus on their conversion. From time to time, l like to let off steam by boxing. What better…. Read More

Published by : Collaboration, on August 25th, 2016.

Categories : Web Design and Development

Excelling in B2B marketing, like an Olympian

Excelling in B2B marketing, like an Olympian, is possible with rigor, perseverance and discipline. I’m a former national caliber swimmer and although I can’t claim to be an Olympian, I’ve worked with athletes of that level at competitions and training camps. Many elements can make…. Read More

Published by : Lynda St-Arneault, on August 23rd, 2016.

Categories : Marketing Communication Strategies

B2B Web communities: where does your business stand? Part 2

If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved "moderately" to…. Read More

Published by : Claude Malaison, on August 16th, 2016.

Categories : Réseaux sociaux, Social Networks

B2B Web Communities: where does your business stand? Part 1

Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the…. Read More

Published by : Claude Malaison, on August 11th, 2016.

Categories : Réseaux sociaux, Social Networks