Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016 I was quite happy to find out that 2 of my texts are among the top 10 Exo posts in 2016. I felt…. Read More
Month: January 2017
In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target markets, along with the axes of communication and messages. I used this as a basis…. Read More
Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep it up to date, I’ll enhance its argumentation using input from my last cohort of…. Read More
As part of the countdown of our top 10 most popular blog posts of 2016, here's number 10! Many manufacturers rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind…. Read More
The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as well as graphics and videos that try to anticipate what will be noteworthy over the…. Read More
