November 2018

Artificial intelligence and Predictive Analysis

AI to predict the results of your marketing efforts

In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. In a…. Read More

Published by : Collaboration, on November 29th, 2018.

Categories : Uncategorized

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More

Published by : Claude Malaison, on November 15th, 2018.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

5 Tips to Write Better Blog Posts

Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. However, it is not enough to write just for the sake of writing.…. Read More

Published by : Collaboration, on November 8th, 2018.

Categories : Marketing de contenu, Uncategorized, Référencement – SEO