November 2019

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing.…. Read More

Published by : Claude Malaison, on November 21st, 2019.

Categories : Content Marketing, Market Research, Research & Studies

E-commerce in B2B, the time to move is NOW!

B2B online commerce is evolving at a very fast pace... If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars. So,…. Read More

Published by : Alain Thériault, on November 11th, 2019.

Categories : Uncategorized

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the…. Read More

Published by : Claude Malaison, on November 4th, 2019.

Categories : Content Marketing, Uncategorized