April 2021

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More

Published by : Lynda St-Arneault, on April 29th, 2021.

Categories : Automation, Automatisation, Content Marketing, Email marketing, Marketing de contenu

Web analytics: some new features and their impact on B2B

Things are happening in the fascinating world of web analytics! It moves so fast that you can feel left behind and even overwhelmed. For the average manager in B2B, web analytics comes down to impressions, clicks, CTR (click-through-rate) bounce rate, average page, conversion rate... But…. Read More

Published by : Vincent Cloutier-Naud, on April 21st, 2021.

Categories : Analytique Web, Web Analytics

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more…. Read More

Published by : Alain Thériault, on April 13th, 2021.

Categories : Sales-Marketing Alignment