Sales-Marketing Alignment

B2B Campaign Results: Are You Attracting the Right Customers?

A manufacturing company is investing in Google Ads to attract more custom equipment projects. Inquiries are coming in, but many are for standard products. Others come from companies that are just beginning to define their needs. Some promising inquiries also aren’t being properly tracked. The…. Read More

Published by : Claude Malaison, on October 27th, 2026.

Categories : B2B Ads Campaigns, B2B Marketing, Marketing B2B -, Sales-Marketing Alignment

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More

Published by : Lynda St-Arneault, on October 17th, 2023.

Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing -

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more…. Read More

Published by : Alain Thériault, on April 13th, 2021.

Categories : Alignement ventes marketing, Sales-Marketing Alignment