April 2022

B2B digital and strategic marketing audit is essential!

The B2B digital and strategic marketing audit[1] can be a "turn off" for some customers, who see it as nothing more than a trivial knowledge transfer stage. Some may even conclude that "if you're good at what you do, you don't need to go through…. Read More

Published by : Lynda St-Arneault, on April 26th, 2022.

Categories : Marketing Communication Strategies, Marketing numérique et stratégique, Positionnement stratégique, Stratégies-marketing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations,…. Read More

Published by : Collaboration, on April 25th, 2022.

Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns, Sales, Marketing and B2B Business