February 2024

Measuring the customer experience: a pillar of business success

In today's competitive business world, customer experience (Cx) can no longer be just a floating idea. It's become a prerequisite for business success. But what's all the fuss about measuring customer experience? Well, the figures don't lie: one study shows that 75% of customers are…. Read More

Published by : Alain Thériault, on February 28th, 2024.

Captivate your B2B customers with compelling content!

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. That's why I've consistently specialized in this field for decades! Journalism (content) -> corporate communications (content) -> B2B content marketing. In the…. Read More

Published by : Claude Malaison, on February 20th, 2024.

Categories : Content Marketing, Marketing Strategy, Thought Leadership

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More

Published by : Alain Thériault, on February 7th, 2024.

Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business