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Category: Personas –

B2B buying decisions

How can your content influence B2B buying decisions?

Many B2B companies invest in content without always understanding how B2B buying decisions are actually made. Between decision-makers, influencers, users and gatekeepers, a single decision often involves several people. Understanding these ‘persona’ dynamics enables companies to produce more relevant and effective content. In B2B, when…. Read More
Published by : , on June 9th, 2026.
Categories : B2B Marketing, Marketing Strategy, Personas -

The augmented persona: the new weapon in industrial B2B marketing

In B2B marketing, understanding your buyer is key. However, many industrial companies still limit themselves to static personas, created once and rarely updated. But the market moves quickly. Decision-makers change jobs, priorities, and seek information through new channels. This is where the augmented persona comes…. Read More
Published by : , on August 18th, 2025.
Categories : Marketing B2B -, Personas -, Stratégies-marketing

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More
Published by : , on February 7th, 2024.
Categories : B2B Marketing, Content Marketing, Personas -, Sales, Marketing and B2B Business
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