Alain Thériault's Blog Posts

The augmented persona: the new weapon in industrial B2B marketing B2B product launch: 10 tips to make the most of your chances Intent data: how to predict B2B purchases and generate leads? B2B strategic marketing: what if intent signals transformed the way you approach your customers? Social selling and B2B branding: 6 concrete actions to connect with authenticity! Business strategy and marketing strategy: an inseparable duo for success 4 LinkedIn pillars essential to your growth Measuring the customer experience: a pillar of business success B2B personas: understanding them and mastering the buyer’s journey Christmas at Monsieur Lenoir’s magic factory Social selling: an essential B2B skill Use of social networks in B2B marketing (2) The buying cycle! Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» ! The human side of sales-marketing alignment How do you add “lives” to your content arsenal? E-commerce in B2B, the time to move is NOW! Production-Marketing-Sales: Alignment 4.0 A Look Back on the AI Strategic Forum B2B Martech: take your time, but hurry up! B2B sales – alignment to the rescue! 4 actions to improve your B2B customer’s experience Improving the customer experience in B2B Understanding the impact of data mining and artificial intelligence on data analysis Make memorable content, or keep wasting your money Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth! New series of Exo B2B videos this spring A look back on the North American B2B marketing Conference B2B Content2Conversion conference 2017 – how to sharpen your engagement tools The difference between strategy and tactics in B2B marketing Back to work trends in B2B Marketing Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock) Keep your major accounts and increase their value! He changed the title of his blog post and the reaction was amazing! Exo at the B2B Summit! Video: Using social media in B2B Why sales people need to go further than “know, like, trust” The role of emotions in B2B