“One word that describes the biggest challenge facing B2B Marketing today” is the title of a discussion thread counting more than 1,000 replies in the LinkedIn “B2B Technology Marketing Community” discussion started by Holger Schulze. There is some insight in reading through the thread as…. Read More
Author: Collaboration
Your website’s traffic statistics constitute a wealth of information. Are you making the most of data you have to hand? Your prospects and clients search for you on Google and other search engines, from their computer, tablet or smart phone. You know they do because…. Read More
Sounds odd? When you stop and think about it, a company that makes money through legacy clients or a monopolistic situation has its work cut out for it, especially when it comes to performing and adopting better sales practices. Often enough, such organizations are now…. Read More
According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More
I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More
Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes:…. Read More
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing…. Read More
Customer relationship management for businesses took off in the ‘90s with the development of direct marketing. It consists in the creation of close and continuous business relationships with clients by placing them at the center of a business strategy. Today, the emergence of social media…. Read More
I tried to imagine – who hasn’t? – how I could explain social networks to my ancestors if one of them miraculously came back to life. The verdict: the general store and church square were the social media of our forefathers. Imagine having to explain…. Read More
A bad user experience when visiting a website can be a very frustrating thing, especially when using a tablet, like an iPad, or a smart phone, like an iPhone. And it shouldn’t be! It’s technologically “easy” to adapt a website to a mobile device as…. Read More








