Collaborator

Les principaux défis dans le B2B aujourd’hui

Top challenges facing B2B Marketing today

“One word that describes the biggest challenge facing B2B Marketing today” is the title of a discussion thread counting more than 1,000 replies in the LinkedIn “B2B Technology Marketing Community” discussion started by Holger Schulze. There is some insight in reading through the thread as…. Read More

Published by : Collaboration, on May 14th, 2012.

Categories : Business Development, Sales, Marketing and B2B Business

You’re sitting on a goldmine: your website’s statistics

Your website’s traffic statistics constitute a wealth of information. Are you making the most of data you have to hand? Your prospects and clients search for you on Google and other search engines, from their computer, tablet or smart phone. You know they do because…. Read More

Published by : Collaboration, on April 30th, 2012.

Categories : Market Research

There is nothing worse than a fruitful company to solve a sales team issue

Sounds odd? When you stop and think about it, a company that makes money through legacy clients or a monopolistic situation has its work cut out for it, especially when it comes to performing and adopting better sales practices. Often enough, such organizations are now…. Read More

Published by : Collaboration, on April 16th, 2012.

Categories : Business Development

Les tendances dans les méthodes de recherches quantitatives et qualitatives

Trends in quantitative and qualitative research methods

According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More

Published by : Collaboration, on March 30th, 2012.

Categories : Market Research, Marketing Research

Is there room for creativity in B2B?

I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More

Published by : Collaboration, on March 23rd, 2012.

Categories : Marketing communications campaigns, Sales, Marketing and B2B Business, Uncategorized

Vente et marketing – 7 erreurs à ne pas faire

Sales and marketing – 7 mistakes to avoid

Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes:…. Read More

Published by : Collaboration, on March 19th, 2012.

Categories : Business Development, Développement des affaires -

Mobility and user experience

A bad user experience when visiting a website can be a very frustrating thing, especially when using a tablet, like an iPad, or a smart phone, like an iPhone. And it shouldn’t be! It’s technologically “easy” to adapt a website to a mobile device as…. Read More

Published by : Collaboration, on February 24th, 2012.

Categories : Mobile Marketing