Your company is well-established in its sector. Sales are slowly progressing. Your market has reached maturity. Your clients are no longer loyal. The competition is constantly offering rebate or loyalty programs to their customers and it seems to be working. However, your clients return to…. Read More
Author: Collaboration
We saw in my previous blog post that social networks are a source of education and information in the B2B industry. They can be qualified as marketing techniques that may, with more conventional techniques, become part of a marketing strategy. Below are the main steps…. Read More
Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable. Many elements must be revisited regularly:…. Read More
When I read an article from La Presse by Alain McKenna (in French only) a few weeks ago, I realized that social networks still have a ways to go to when it comes to popularity among companies. In the article, the names mentioned (General Motors (GM),…. Read More
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More
A blog is a blog is a blog, you say? Elementary, my dear Watson! But a B2B blog is not a blog. Well, yes it is, but it’s a specialized one. And this makes it a singularity. So I prepared a singular (!) list for…. Read More
Do you remember answering an online census last year? A long or short questionnaire? The age and gender statistics from the 2011 census were revealed on Tuesday, May 29, 2012. In all, 33,476,690 people answered these questionnaires. The participants are divided as follows: 5,607,345 children…. Read More
I recently came across Marketo's blog and had the pleasure of reading Jason Miller's excellent article entitled "5 Content Marketing Lessons from Gene Simmons of KISS." Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I'm…. Read More
As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and…. Read More
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on…. Read More
