Wow, 26 thousand followers! You must be so popular! Using twitter for B2B marketing purposes is different from the typical B2C stuff you read about on the Web. Since you’re not selling products or services to Mr. and Mrs. Anybody, the quantity of followers you…. Read More
Author: Collaboration
All B2B companies have something in common: Sales and Marketing never work together as a tightly integrated team. Marketing and Sales never seem to be an optimized, synchronous unit that cooperates for the ultimate benefit of the company’s performance. “Really? Never? Why? How is that…. Read More
Wow, twitter is a tweeting with millions of self proclaimed social marketing experts all tweeting the latest and greatest new social marketing gadget, app, or technique. That's all well and good for those that are already swimming in the twitter data stream, but what about…. Read More
In my first post, I mentioned that a re-evaluation of the way we perceive marketing is necessary, and that implies a change of culture. In this post, I present two classic paradigms that limit the practice of strategic marketing. The WOW EFFECT Syndrome The wow…. Read More
It came to me recently while spending some quality time on Facebook. My entire News Feed, all of my friends' statuses, were comprised of links to youtube, and comments about those videos. This made me think: what's going on here? Then it hit me... It's…. Read More
Oh, yes indeed, there is a paradox. There are two parts of my brain at work when I'm on-line: the marketer and the user. Who remembers MySpace? Not me, not anymore, for me, MySpace is a dying animal that begs to be put to death.…. Read More
