We’ve mentioned it on countless occasions, there is no cookie cutter formula for Green Marketing. I’m writing about green marketing this morning because of the incredible amount of traffic we get on our website regarding this subject. Yes, Exo Marketing can help any business with…. Read More
Author: Collaboration
Are you incorporating QR codes into your ads? QR codes are cool. They can be scanned by a cell phone camera and contain info, links, etc… For example: Scan this with the barcode scanner in your Android or iPhone: See? One little scan and now…. Read More
Many still wonder why they should use Twitter. This question is widespread, as much on the individual level as it is on the business level. This post addresses the latter. More precisely, it addresses the business to business aspects of Twitter. What possible use can…. Read More
Recently I’ve spent a lot of time analysing the benefits and mechanics of Facebook Ads, and I’m impressed... Facebook ads expertsWhat a neat little game to play. You plug in a few quarters a day and you watch the numbers explode (after all, if you’re…. Read More
After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have…. Read More
Well, droves is relative but 19%, 1 in five, could be considered a drove... Teens leaving facebookWhat’s causing this minor exodus is something I’ve written about more than a year ago. I call it the Social Marketing Paradox. The Gazette finally breached the subject, and…. Read More
I'm sure that you're as annoyed as I am by those ‘people' (and I use the term loosely) who follow you, and the minute you follow them, the next day they unfollow you. It's a cheap (and most annoying) way to raise the number of…. Read More
This is an issue that we've wanted to write about for a few years now. A stand must be made against the two dailies distributed in the Montreal Subway system, as well as those who allow this environmental destruction to occur. For those of us…. Read More
This morning I felt like writing something to brighten the day of my fellow marketers on Twitter. After-all, if you can't laugh at yourself... Marketers like to segment things, to make groupings, to profile, to classify, so it's fitting to poke some fun at ourselves…. Read More
This is a subject that I though was long dead and buried. However, it seems to be one of those Zombie subjects that periodically rises from the dead and walks the earth seeking brains to eat… Zombie Marketing This is the sentence that creeps up…. Read More
