We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but even so, we have not diminished our plastic and aluminium product production. Those two substances…. Read More
Author: Lynda St-Arneault
Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.
Here's one topic which is of concern for managers, especially B2B marketing and sales managers: Social media and their relevance in business development. Then, there are matters related to media selection and its interaction with the structures and operations of B2B companies. Today, I will…. Read More
Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the industrial sector Approximately 30% in the services sector 70 to 95%…. Read More
