Artificial Intelligence Archives

ChatGPT for content marketing: powerful, but not quite there!

It's hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of…. Read More

Published by : Lynda St-Arneault, on February 20th, 2023.

Categories : Artificial Intelligence, Content Marketing, Martech

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More

Published by : Lynda St-Arneault, on July 7th, 2021.

Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch, Strategic Development, Strategic Positioning, Transformation marketing

A Look Back on the AI Strategic Forum

On Monday January 15th, a strategic forum on AI was held in Montreal, organized by the CCMM. This was the place to be to get more information and to better understand the ecosystem set up around the advanced expertise of artificial intelligence (AI). ExoB2B has…. Read More

Published by : Alain Thériault, on January 30th, 2018.

Categories : Artificial Intelligence, Automation, Digital Transformation