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Category: Artificial Intelligence

B2B focus group

B2B focus group: when AI joins the table (and doesn’t even drink coffee)

How many artificial intelligences does it take to run a B2B focus group? Just one! It creates the group. Then it plays the participants and finally moderates the discussions. And it does so without ever asking for a coffee break. Or blueberry muffins. Joking aside,…. Read More
Published by : , on June 16th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Marketing B2B -, Marketing Research
GEO

GEO: Optimization for generative engines explained

AI engines such as ChatGPT, Gemini, and Perplexity are redefining information search. GEO (Generative Engine Optimization) optimizes your content so that it is understood, selected, and cited in their responses, a new frontier in SEO for B2B brands in North America. With the rise of…. Read More
Published by : , on March 12th, 2025.
Categories : Artificial Intelligence, B2B Marketing, Intelligence artificielle, Référencement – SEO, SEO

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More
Published by : , on July 3rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Branding B2B -, Marketing automation, Marketing B2B -, Marque en B2B, Marque et image
digital marketing

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More
Published by : , on May 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing automation, Marketing numérique et stratégique -, Martech, Martech, SEO, Social Networks, Stratégies-marketing

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More
Published by : , on March 27th, 2024.
Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies -, Marketing Strategy, Stratégies-marketing
content

B2B content marketing: a look at usage and… AI!

I recently published on LinkedIn, part of the results of CMI's annual content marketing study, "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024". This publication focused on LinkedIn's dominance as the social network of choice for the vast majority of those who publish…. Read More
Published by : , on January 23rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Blogging, Content Marketing, Marketing Research, Social Networks
Infolettre LinkedIn