Strategic Positioning

B2B Strategic Positioning: Why It’s Not Just a Communication Exercise

B2B Strategic positioning is not merely a communication exercise. It is a business decision that requires making choices, making trade-offs, and taking a clear stance in the market. Here’s how it’s actually developed. Through discussions with the client, a realization gradually emerged, though it wasn’t…. Read More

Published by : Lynda St-Arneault, on April 14th, 2026.

Categories : B2B Marketing, Strategic Positioning

From strategic positioning to B2B brand signature

In a highly competitive market, differentiation is essential. The strategic positioning of a B2B brand can no longer be approximate or generic. It must be based on rigorous analysis and result in a compelling brand signature that captures the essence of the company and, above…. Read More

Published by : Lynda St-Arneault, on September 30th, 2024.

Categories : Branding B2B -, Strategic Positioning

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More

Published by : Lynda St-Arneault, on September 17th, 2024.

Categories : B2B Marketing, Business Development, Product Launch -, Strategic Development, Strategic Positioning

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More

Published by : Lynda St-Arneault, on July 7th, 2021.

Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch -, Strategic Development, Strategic Positioning, Transformation marketing -