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Category: Marketing B2B

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More
Published by : , on November 4th, 2024.
Categories : B2B Marketing, Marketing B2B, Marketing Strategy, Positionnement stratégique, Strategic Development, Stratégies-marketing

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More
Published by : , on September 16th, 2024.
Categories : B2B Marketing, Content Marketing, Marketing B2B, Marketing de contenu
Architect

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More
Published by : , on September 2nd, 2024.
Categories : B2B Marketing, Content Marketing, Humanisation marketing, Marketing B2B, Marketing de contenu, Storytelling, Storytelling

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More
Published by : , on July 3rd, 2024.
Categories : Artificial Intelligence, B2B Marketing, Branding B2B, Marketing automation, Marketing B2B, Marque en B2B, Marque et image
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