The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More
Category: Mobile Marketing
I recently attended a Yulbiz Montreal conference with speaker Muriel Vandermeulen. The gathering was about Writing for the Web: How to set up a leading marketing strategy which ensures notoriety and conversion. In my first blog article about the conference, I focused on the first two letters of…. Read More
I’m now at my 4th cell phone. The last two were “smart” phones. It’s crazy how this small tool can be so useful and even indispensable today. What I’m about to tell you might seem banal, but it demonstrates the growing importance of mobility in…. Read More
The holidays and gift-giving are quickly approaching. So why not spoil yourself? Exo Marketing presents below a mini-selection of “100% non-objective” tools that can help you improve (a little) your day-to-day business. And yes, there’s more out there than simply downloading games… TurboScan This application…. Read More
In May 2012, JD Power & Associates announced that 54% of wireless customers in Canada currently own a smartphone (up from 36% in 2011).1 Practically a standard in the workplace, smartphones are used to stay in touch with the office through email, text messages and don’t…. Read More
While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during…. Read More
A bad user experience when visiting a website can be a very frustrating thing, especially when using a tablet, like an iPad, or a smart phone, like an iPhone. And it shouldn’t be! It’s technologically “easy” to adapt a website to a mobile device as…. Read More
It’s the next big thing! It’s multiplying! It’s the mobile barcode. But beware! Lack of strategic planning of its use could deliver a poor user experience and execution. Mobile barcodes, also known under one of its various format name such as QR Code (Quick Response),…. Read More
