SEO, GEO, AI Archives

Measuring GEO in B2B: Which Metrics Really Matter?

You’re investing in AI-driven SEO. You’re enriching your service pages, publishing case studies, and documenting your expertise. A few months later, a question arises: Are these efforts paying off? Measuring GEO in B2B involves answering this question with data, but above all, understanding what the…. Read More

Published by : Claude Malaison, on October 13th, 2026.

Categories : Artificial Intelligence, B2B Marketing, SEO, GEO, AI

Generation Z isn’t reinventing B2B marketing. It’s exposing its weaknesses

Generation Z and B2B marketing are the talk of the town. Short videos, professional networks, peer influence, artificial intelligence… To hear some people talk, it almost sounds as though we need to completely overhaul our strategies to adapt to this new generation of buyers. Really?…. Read More

Published by : Claude Malaison, on September 14th, 2026.

Categories : B2B Marketing, SEO, GEO, AI

AI visibility in B2B: simply being mentioned is not enough to be chosen

Search engines no longer merely provide information to B2B buyers. They highlight certain companies, influence initial comparisons and help identify potential suppliers. GEO can help AI-powered search engines better understand a brand and feature its content. However, AI visibility in B2B is not limited to…. Read More

Published by : Lynda St-Arneault, on September 1st, 2026.

Categories : SEO, GEO, AI, SEO+GEO+IA, Visibilité B2B

B2B Website Redesign: A High-Performing Website for the AI Era

Planning a B2B website redesign? A high-performing B2B website today must do more than look professional. It needs to support lead generation, deliver an outstanding user experience, and help search engines as well as AI platforms like ChatGPT and Google AI Overviews understand and recommend…. Read More

Published by : Jean Gougeon, on July 6th, 2026.

Categories : B2B Marketing, B2B website, SEO, GEO, AI

B2B SEO Visibility and AI: Why Your Content Performs Well Without Generating Clicks

Over the past few months, a question regarding B2B SEO visibility and AI has come up frequently among our clients: “Why does our content seem to be performing less well… even though we’re doing everything ‘by the book’?” The rankings are still there. SEO is…. Read More

Published by : Claude Malaison, on April 29th, 2026.

Categories : Artificial Intelligence, B2B Marketing, Marketing B2B -, SEO, GEO, AI, Visibilité B2B