B2B website Archives

B2B Website Redesign: A High-Performing Website for the AI Era

Planning a B2B website redesign? A high-performing B2B website today must do more than look professional. It needs to support lead generation, deliver an outstanding user experience, and help search engines as well as AI platforms like ChatGPT and Google AI Overviews understand and recommend…. Read More

Published by : Jean Gougeon, on July 6th, 2026.

Categories : B2B Marketing, B2B website, SEO, GEO, AI

B2B website role: the new purpose of B2B websites and blogs

For a long time, the performance of B2B websites and blogs was evaluated through one central metric: the click. Yet the decline in clicks does not signal a performance problem for B2B websites and blogs. It reveals a deeper shift in how online search now…. Read More

Published by : Lynda St-Arneault, on February 4th, 2026.

Categories : B2B website, Blogging, Content Marketing

Rethinking your B2B website: here are 9 essential levers for 2026

Your B2B website is not a showcase: it is a strategic lever that influences your visibility, credibility, and sales leads. To fully play this role, it must evolve with your markets and objectives, but also with technology. By 2026, your B2B website must be clear,…. Read More

Published by : Claude Malaison, on November 24th, 2025.

Categories : Artificial Intelligence, B2B website, Intelligence artificielle, Référencement – SEO, Sites Web B2B -