Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable. Many elements must be revisited regularly:…. Read More
Month: July 2012
In my last blog post on writing a B2B blog, I mentioned that it was important, even essential, to define your goals and strategies right from the start and before doing any writing. In fact, this step is applies to any company project, just as…. Read More
It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web) such as loyalty techniques. But a loyalty program which integrates planning, the development of marketing…. Read More
On July 3, 2012, the results of a study (published in an article on the website of La Presse) demonstrated that tablets will become more popular than laptops in the next four years (available in French only). Though this may not come as a surprise…. Read More
When I read an article from La Presse by Alain McKenna (in French only) a few weeks ago, I realized that social networks still have a ways to go to when it comes to popularity among companies. In the article, the names mentioned (General Motors (GM),…. Read More