March 2017

Influence in Marketing: our top 30

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in…. Read More

Published by : Claude Malaison, on March 16th, 2017.

Categories : Marketing Research, Sales, Marketing and B2B Business

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he…. Read More

Published by : Alain Thériault, on March 14th, 2017.

Categories : Marketing Communication Strategies

New series of Exo B2B videos this spring

This spring, we're launching a new series of Exo B2B videos about two strong marketing trends: The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation, "predictive marketing", ABM, machine intelligence, or "chat bots", at their most basic level, they’re all…. Read More

Published by : Alain Thériault, on March 9th, 2017.

Categories : Technology Sales and Marketing

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics. Also, the "trade show"…. Read More

Published by : Alain Thériault, on March 7th, 2017.

Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing