June 2017

How to build an editorial line

Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of "attracting" your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership. Then, choose the…. Read More

Published by : Collaboration, on June 28th, 2017.

Categories : Uncategorized

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law. The purpose of this legislation is to protect Canadians from unwanted or unsolicited emails. The…. Read More

Published by : Collaboration, on June 22nd, 2017.

Categories : Sales, Marketing and B2B Business

Understanding the impact of data mining and artificial intelligence on data analysis

Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data:…. Read More

Published by : Alain Thériault, on June 15th, 2017.

Categories : Technology Sales and Marketing

wasting-money-content-marketing-memorable

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with…. Read More

Published by : Alain Thériault, on June 7th, 2017.

Categories : Content Marketing, Uncategorized