May 2024

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Marketing automation, Martech, Martech, SEO, Social Networks

We’re no longer interested in your “ super ” B2B product!

There was a time when selling was as simple as highlighting the features and benefits of a product to close the sale. Today, B2B marketing and sales strategies go far beyond this basic concept. The verdict: we're no longer just buying a B2B product. We're…. Read More

Published by : Marie-Michèle Lavigne, on May 14th, 2024.

Categories : Humanisation marketing, Marketing Strategy, Sales, Marketing and B2B Business

Better brand building in B2B for sustainable growth

The B2B marketing landscape is, by its very nature, competitive. The tendency has long been to focus on immediate performance indicators. In particular, the generation of sales leads. However, this approach can often mask an essential component of long-term success: B2B brand building. Let's take…. Read More

Published by : Lynda St-Arneault, on May 8th, 2024.

Categories : Branding B2B, Marque en B2B, Marque et image