December 2024

The midnight bug: a Christmas story for IT

In snowy Quebec City, where streetlamps illuminate streets lined with glittering snowflakes, TechSolstice is preparing to close its offices for the Christmas vacations. The christmas tree is decorated, the electric tinsel pulsates rhythmically, and the employees' screens display their last connections before the long-awaited break.…. Read More

Published by : Claude Malaison, on December 18th, 2024.

Categories : Content Marketing, Storytelling

B2B strategic marketing: what if intent signals transformed the way you approach your customers?

Imagine being able to understand your potential customers before they even know they need you. That's exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone.…. Read More

Published by : Alain Thériault, on December 9th, 2024.

Categories : B2B Marketing, Expérience client, Intent Marketing, Marketing B2B, Marketing de contenu

What is the real value of podcasts in B2B marketing strategy?

Podcasts in B2B marketing are an innovative tactical tool. I find it particularly interesting for building trusting relationships. But also to establish your company's authority and engage a professional audience in an authentic and lasting way. According to a 2023 study, 26% of podcast listeners…. Read More

Published by : Claude Malaison, on December 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Leadership éclairé, Marketing d’influence, Marketing de contenu, Marketing Strategy, Stratégies-marketing, Thought Leadership