It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer types and you’ve learned from different sources that they activate a buying process when they…. Read More
Category: Content Marketing
A blog is a blog is a blog, you say? Elementary, my dear Watson! But a B2B blog is not a blog. Well, yes it is, but it’s a specialized one. And this makes it a singularity. So I prepared a singular (!) list for…. Read More
Background How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the…. Read More
Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today. With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing…. Read More
A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion…. Read More
The word is out that 2012 will be a key year for content marketing. More B2B focused companies are incorporating content promotion in addition to the promotion of their own products or services through various marketing activities. However, certain points should first be considered in…. Read More
The world of literature is full of famous writers who, in their heyday, gave rise to classicism, romanticism, and other literary movements. Some have been read, studied, analyzed, and then re-read and analyzed again anda gain… you get the idea. Since this is the age…. Read More
This blog post is the first of a three-part series that covers the topic of inbound marketing. Parts 2 and 3 in this series will debut in the coming weeks. The current post discusses the central role that content plays in inbound marketing. Just to re-cap:…. Read More
Online marketing is made of many things, but one of the most effective strategies is through content. That’s obvious, you might say. But bringing basics back to top of mind sometimes helps. According to the “B2B Marketing Trends 2011 Survey” produced by HiveFire in August…. Read More
Greetings to all my fellow corporate bloggers! Today, I decided to share a little secret of mine, well, it’s not really a secret, and it’s not really mine, but considering how many times I see this rule broken, it might as well be. A personal…. Read More
