According to a recent study by MarketingProfs, the most efficient content would be customer testimonials, case studies and live events. The white paper is losing the race to contestants that are easier to read. Are white papers going extinct? Are they losing speed compared to…. Read More
Category: Content Marketing
Studies indicate that more than 7 out of 10 prospects contact a vendor after reading a white paper. Nearly 6 out of 10 say that the paper influenced their buying decision.1 The B2B (business to business) sale can often be complex depending on the nature of…. Read More
When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More
Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by…. Read More
It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer types and you’ve learned from different sources that they activate a buying process when they…. Read More
A blog is a blog is a blog, you say? Elementary, my dear Watson! But a B2B blog is not a blog. Well, yes it is, but it’s a specialized one. And this makes it a singularity. So I prepared a singular (!) list for…. Read More
Background How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the…. Read More
Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today. With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing…. Read More
A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion…. Read More
The word is out that 2012 will be a key year for content marketing. More B2B focused companies are incorporating content promotion in addition to the promotion of their own products or services through various marketing activities. However, certain points should first be considered in…. Read More
