Yesterday I attended the Yulbiz meeting in Montreal, where Muriel Vandermeulen, a European specialist in writing and Webcast, hosted a conference that was entitled Writing for the Web: How to implement an editorial marketing strategy that ensures visibility and conversion. More than 100 participants, bloggers,…. Read More
Category: Content Marketing
The foundations of a content writer’s work look like lists. Those lists are more or less long, with a lot of words juxtaposed together. We call them keywords, and they’re here to make Google and its mighty algorithm happy. The idea is pretty simple. It…. Read More
Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’ First of…. Read More
In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More
Your strategic content is well established. You know your goals by heart as well as your target. You know who you need to attract, why and even how to do so, and certainly already have in mind the main themes that you will execute. Writing…. Read More
I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to…. Read More
According to a recent study by MarketingProfs, the most efficient content would be customer testimonials, case studies and live events. The white paper is losing the race to contestants that are easier to read. Are white papers going extinct? Are they losing speed compared to…. Read More
Studies indicate that more than 7 out of 10 prospects contact a vendor after reading a white paper. Nearly 6 out of 10 say that the paper influenced their buying decision.1 The B2B (business to business) sale can often be complex depending on the nature of…. Read More
When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More
Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by…. Read More
