I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More
Category: Marketing communications campaigns
Revitalizing email by integrating it with B2B social media marketing To paraphrase author Mark Twain’s joke when a New York newspaper published his obituary prematurely, “The reports of the death of email marketing have been greatly exaggerated.” Email marketing happens to be alive and well,…. Read More
Newsletters (both e-mail and e-newsletter types), in business-to-business (B2B), are considered as the 4th most effective type of content marketing tactic*. They represent a perfect tool for sharing educational, institutional, and informative content, as well as commercial content to qualified and consensual targets (permission marketing…. Read More
Are you incorporating QR codes into your ads? QR codes are cool. They can be scanned by a cell phone camera and contain info, links, etc… For example: Scan this with the barcode scanner in your Android or iPhone: See? One little scan and now…. Read More
This is an issue that we've wanted to write about for a few years now. A stand must be made against the two dailies distributed in the Montreal Subway system, as well as those who allow this environmental destruction to occur. For those of us…. Read More
We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but even so, we have not diminished our plastic and aluminium product production. Those two substances…. Read More
This is a subject that I though was long dead and buried. However, it seems to be one of those Zombie subjects that periodically rises from the dead and walks the earth seeking brains to eat… Zombie Marketing This is the sentence that creeps up…. Read More
