Category: Marque et image

B2B branding: take a leading position in your markets!

Published by : , on July 3rd, 2024.
In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies for developing a brand that stands out in…. Read More...

Better brand building in B2B for sustainable growth

Published by : , on May 8th, 2024.
The B2B marketing landscape is, by its very nature, competitive. The tendency has long been to focus on immediate performance indicators. In particular, the generation of sales leads. However, this approach can often mask an essential component of long-term success: B2B brand building. Let's take a look at why it's vital for B2B…. Read More...

Role and challenges of B2B branding

Published by : , on December 7th, 2021.
How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of B2B branding comes up more and more frequently and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the planning…. Read More...