Employer branding : improve your recruitment, facilitate your retention!
Develop an HR marketing strategy that makes you an employer of choice
Thanks to ExoB2B and MANALI :
- You won’t have to rely on less qualified talent to meet your recruitment needs
- Lower your turnover rate by retaining your current employees
- You’ll be able to attract and recruit the employees you need to survive the war for talent more easily.
- You won’t turn down contracts for lack of employees
- You’ll be able to continue your business development to keep growing your sales.
There’s a difference between your employer brand proposition and your current or potential employees’ perception of it.
In human resources, the need to deploy marketing tools and strategies is obvious.
Here’s is the list of services we offer:
- Employer brand diagnosis and recommendations
- Research and analysis
- Creation and evolution of career sites (pages and micro-sites)
- HR content strategy (corporate videos and social networks)
- Effective recruitment campaigns
- Coaching and training for your marketing and human resources managers
80% of recruiters say they need a marketing strategy to deal with the labor shortage.
“ To achieve concrete and lasting results in recruitment and retention, it is crucial to develop an employer brand that is unique and strong in the marketplace. This brand must be anchored in values that are clearly conveyed by the company. This requires close collaboration between employer brand marketing and marketing specialists. ”
Extra :
- Culture book
- Integration plan for new employees
- Personalized guide to the optimal employee experience.
- Workshops on non-violent communication
- Workshops with managers on the importance of employer branding.