March 2012

Les tendances dans les méthodes de recherches quantitatives et qualitatives

Trends in quantitative and qualitative research methods

According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More

Published by : Collaboration, on March 30th, 2012.

Categories : Market Research, Marketing Research

Is there room for creativity in B2B?

I’ll be quite direct: Not only am I certain that there is room for creativity, I would even say that it’s essential in B2B. Of course we have to agree on the meaning of the term. If your idea of creativity only involves design, poetry…. Read More

Published by : Collaboration, on March 23rd, 2012.

Categories : Marketing communications campaigns, Sales, Marketing and B2B Business, Uncategorized

Vente et marketing – 7 erreurs à ne pas faire

Sales and marketing – 7 mistakes to avoid

Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes:…. Read More

Published by : Collaboration, on March 19th, 2012.

Categories : Business Development, Développement des affaires

Trends in quantitative and qualitative research methods

Is there room for creativity in B2B?

Sales and marketing – 7 mistakes to avoid

The ethics of social media in B2B market research

B to B customer relationships in the social media era

If we had to tell our ancestors about social networks