It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More
Month: June 2012
A blog is a blog is a blog, you say? Elementary, my dear Watson! But a B2B blog is not a blog. Well, yes it is, but it’s a specialized one. And this makes it a singularity. So I prepared a singular (!) list for…. Read More
In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and…. Read More
Do you remember answering an online census last year? A long or short questionnaire? The age and gender statistics from the 2011 census were revealed on Tuesday, May 29, 2012. In all, 33,476,690 people answered these questionnaires. The participants are divided as follows: 5,607,345 children…. Read More
I recently came across Marketo's blog and had the pleasure of reading Jason Miller's excellent article entitled "5 Content Marketing Lessons from Gene Simmons of KISS." Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I'm…. Read More
As you may already know, in a web context, it is particularly important for a company to position itself appropriately regarding search engines results. Let’s look in more detail at the statistics of Exo Marketing’s website. Obviously, the keywords that are used most frequently and…. Read More
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on…. Read More
