The year 2012 is almost over for Exo. To be exact, for us it ends on December 21st. 2012 was an intense year, to say the least: a year of transition as we celebrate our 10th anniversary and a year of growth and very interesting…. Read More
Month: December 2012
In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other…. Read More
In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t underestimate the power of old fashioned direct marketing. When done right, it can have a…. Read More
The study conducted by Exo earlier this year demonstrated that the adoption of various social media by B2B companies in Quebec is only partial to say the least. Personally, I’ve noticed that during the last few years these companies have been reticent when it comes…. Read More
In Lynda St-Arneault’s latest blog post entitled, “Generating prospects in B2B through social media,” the topic of brand management on social media was addressed. While a slim 35% of B2B companies in Quebec are active on social networks, the following question has yet to be…. Read More
