For several years now, the word Smart appeared here and there. This term is used as an adjective in a lot of cases: smartphones, smart TVs, smart watches or even for a car or clothes, with the manufacturer Smart and the clothes designer SmartSet. One…. Read More
Month: December 2013
Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]! Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This…. Read More
In our professional lives, we all have a job title. Some are Project Managers, Strategists, Analysts or Sales people. Those titles define a function within the company, a role in the team. It’s nothing but utilitarian and it does not define the person, but their…. Read More
In a study done by Exo in 2012, we discovered with amazement that only 34% of B2B companies in Quebec used a CRM. Stupor! Behind this 3 letter acronym that represents much more than a type of software, we understand that the clients’ place in…. Read More