March 2014

Ne jamais prendre pour acquis les parties prenantes

Lesson learned from an innovative solution sale that went sour

It is common for B2B companies to introduce new products, services or innovations in the market which answer a business problem. The sale of such a novelty often goes through the technical decision-maker, which, with some additional effort, will win over the economic decision-maker. Although…. Read More

Published by : Collaboration, on March 27th, 2014.

Categories : Sales, Marketing and B2B Business, Uncategorized

Excellent in R&D, Quebec B2B companies must also excel in product launch

Quebec is recognized as a wealth of creative minds in culture, but also within our businesses. Fourth in the world behind Sweden, Japan and Switzerland but ahead of the United States and Germany, Quebec shines in R&D in proportion to its GDP. On the other…. Read More

Published by : Lynda St-Arneault, on March 25th, 2014.

Categories : Product Launch

CRM: the perfect tool to manage client value

The functionalities of CRM software are becoming more numerous as they follow the latest technologies. People in charge should therefore keep in mind the primary goal of a CRM, which is to build client equity, and thus increase the profitability of its customers. To maximize…. Read More

Published by : Collaboration, on March 18th, 2014.

Categories : Technology Sales and Marketing

Canadian anti-spam Act (Bill C-28): how to deal with it?

This article aims to educate you on Bill C-28, which will come into effect on July 1, 2014. This new law, which has been established by the Government of Canada, was created to deter and reduce unwanted emails known as spam. However, all companies must…. Read More

Published by : Collaboration, on March 13th, 2014.

Categories : Marketing Communication Strategies, Sales, Marketing and B2B Business

The heart has its reasons… Credibility and trust in B2B

Despite the sales and marketing process adapted to the complex sales cycle, it happens that an opportunity escapes you for reasons beyond your control. The mathematician and philosopher Blaise Pascal once said that "the heart has its reasons that reason does not know”. Although its…. Read More

Published by : Collaboration, on March 6th, 2014.

Categories : Technology Sales and Marketing

ExoLab lance sa 3e recherche marketing : l’herbe plus verte chez le voisin TIC?

ExoLab launches its third marketing research: is the grass really greener for ITC companies?

ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector. Why a survey in this sector of activity? In ITC, as in other sectors of activity,…. Read More

Published by : Lynda St-Arneault, on March 4th, 2014.

Categories : Market Research, Marketing Research