How many times a week are you asked if your business is active on social media? And are you personally on it? If so, why? Why not? It's similar to the early 2000’s, when it was imperative to have a website, without really having thought…. Read More
Month: October 2014
According to B2B Marketing, direct marketing (also called “direct mail”) remains one of the most powerful tools of communication and a key element of the marketing mix in B2B, especially if it’s combined with online marketing tactics. I think this tactic is effective too, and…. Read More
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do…. Read More
Last May, I started an Adwords campaign about Cryptolocker, a computer virus of the "ransomware" kind that affected a growing number of companies. The campaign was commissioned by Équipe Microfix, a company that specializes in IT infrastructure and IT. When you create an pay-per-click campaign,…. Read More
I’m taking a few minutes to write this article about a phrase that many people wrongly associate with marketing: “it doesn't matter if you like it or not... just talk about it!” Marketing: it doesn't matter if you like it or not... just talk about…. Read More
This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture,…. Read More
