The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More
Month: August 2015
There is one thing that always bothers me a little when talking about trends in our profession, which is the specialized field of marketing for businesses that sell to other businesses. I find that trends, in many of the considerations and decisions that managers or…. Read More
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This…. Read More
Beyond the reason of simply having a website, it's important to have goals in relation to this and to really think about what we want our visitors to resolve there. Why do you have a website? Because in this day and age, it’s essential for…. Read More
Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend in reducing the supply chain length, how will subcontracting companies adapt their business development and…. Read More