October 2017

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing…. Read More

Published by : Alain Thériault, on October 26th, 2017.

Categories : Uncategorized

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.…. Read More

Published by : Claude Malaison, on October 19th, 2017.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We've been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60…. Read More

Published by : Claude Malaison, on October 12th, 2017.

Categories : Content Marketing, Marketing de contenu

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out…. Read More

Published by : Collaboration, on October 5th, 2017.

Categories : Content Marketing, Marketing Communication Strategies, Stratégies-marketing