Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? This is a common and legitimate question that deserves serious consideration. As entrepreneurs or decision-makers, you shouldn't neglect your thoughts on the implementation of your…. Read More
Month: June 2023
You've probably heard a lot about B2B content marketing. You've also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you're probably wondering how. According to the Content Marketing Institute's 13th annual study (2023),…. Read More
Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants.…. Read More