November 2023

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More

Published by : Claude Malaison, on November 28th, 2023.

Categories : B2B Marketing, Blogging, Content Marketing, SEO, Social Networks

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all…. Read More

Published by : Vincent Cloutier-Naud, on November 22nd, 2023.

Categories : B2B Marketing, Sales, Marketing and B2B Business, SEO

Are social networks even worth it in B2B marketing?

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you'll see, it's all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of…. Read More

Published by : Claude Malaison, on November 7th, 2023.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux, Social Networks