According to a recent study by MarketingProfs, the most efficient content would be customer testimonials, case studies and live events. The white paper is losing the race to contestants that are easier to read. Are white papers going extinct? Are they losing speed compared to…. Read More
Author: Collaboration
You probably have an account on the professional social network LinkedIn, or you’re thinking about it. If you’ve visited it recently, you’ve probably seen this image on many profiles. What does that mean? Is it a new member? Someone who is in the process of…. Read More
You probably see them often but have rarely wondered about RSS feeds (“Really Simple Syndication”). Yet another social network, perhaps? Nope! It could simply be a powerful weapon of mass information in B2B. First of all, what are RSS feeds? RSS feeds aren’t really new,…. Read More
Developing a new product or service responds to unfulfilled needs. It innovates, suggests something new, adapts and optimizes procedures so as to offer solutions that answer needs that you’ve identified. Product and service development also signifies showing audacity and taking risks. But it’s possible to…. Read More
In this blog post, I’ll discuss the results of a study conducted by the Industrial Organization and Finance Division of Statistics Canada, entitled, “Small and Medium-Sized Entreprises Growth Study: Actual vs. Sustainable Growth” and conducted by Daniel L. Seens, CFA, in March 2013. This report collected…. Read More
As a Twitter user, I use setup lists. These lists are made up of Twitter users that I select from different categories, interests and needs. Besides creating lists, I also subscribe to lists created by other Twitter users. Twitter lists allow me to focus my…. Read More
According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and,…. Read More
I’m now at my 4th cell phone. The last two were “smart” phones. It’s crazy how this small tool can be so useful and even indispensable today. What I’m about to tell you might seem banal, but it demonstrates the growing importance of mobility in…. Read More
You created a research firm to conduct studies and the word statistics makes you sick? This short guide might help clarify the jargon of statistical research. “We conducted a study by interviewing 1000 respondents from Quebec who work in the XYZ industry. The study was…. Read More
According to a study conducted by Exo Marketing and Ténor Marketing in 2012 on marketing activities by B2B companies in Quebec, surprisingly only 34% of B2B companies use customer management systems (CRM). Excel follows with 14% and, except for ERPs and accounting systems, solutions like…. Read More
