I was recently at the University of Montreal one evening, not to attend class, but to judge the work of 30 graduating students from the class entitled “Interactive corporate communication.” The project Each of the six teams was expected to optimize the internal communication plan…. Read More
Author: Collaboration
Ok, so you’ve met people and started relationships with prospects in Europe via projects and commercial trade shows. Now it’s time to keep up those relationships while making new ones. Of course, a content marketing strategy (inbound marketing) and a good customer relationship management system…. Read More
According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing. But where to…. Read More
You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you…. Read More
The Quebec snow cover is finally starting to disappear as the temperatures climb in the Belle Province. Spring almost makes us forget the B2B news of the past two weeks. Here’s a quick summary of the breaking news! On your marks. Get set. Go! Lena…. Read More
Pinterest has been attracting the attention of companies for a while now, and even more so since the possibility of creating a company page is now part of the ever-growing social media options. This is all well and good, but is Pinterest really adapted to…. Read More
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More
You were on vacation for two weeks and feel overwhelmed by all the exciting news? Here’s a summary that should guarantee you a smooth transition back to work! 1. Whistling a tune with an eye on your Twitter feed At the end of March, Twitter…. Read More
Sales analysis gives us a good idea of a company’s situation. This is an exercise that goes beyond an accountant’s analysis. Progression, regression, stagnation of sales, the 80/20 rule, markets and geographic zones served are some examples of analyses that you can realize with an…. Read More
