Your strategic content is well established. You know your goals by heart as well as your target. You know who you need to attract, why and even how to do so, and certainly already have in mind the main themes that you will execute. Writing…. Read More
Author: Collaboration
In this blog, I’ll be discussing Google Analytics from an analyst’s point of view. As an analyst at Exo Marketing, I find it interesting to analyze the data of a website using this tool. Recently, I even cracked open the mysteries of Google Analytics… Google…. Read More
A few months ago, Exo marketing conducted an audit for a client who sells parts for a multitude of industries. One of the problems raised to our attention by this client was that they felt that their representatives should spend as much time on the…. Read More
Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers. According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes…. Read More
September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for!…. Read More
On September 3, 2013, the technological world experienced an important milestone: Microsoft bought Nokia’s mobile phone activities. Whether or not you’re a techie, the event was important both in terms of: Its 7.2 billion US dollar value and, A demonstration of the importance of the ecosystem control of…. Read More
Everyday, more than 90 million Instagram users share over 40 million pictures (Source: Weidert Group). I’m quite a new user of this upcoming social network designed to be used by smart phones users and in my recent experience here at Exo, I discover hands on that…. Read More
According to a recent study conducted by the Daily Blog, “25 Email Design Best Practices for Mobile + Desktop,” Amanda MacArthur recommends the best practices for efficient e-mail marketing. She states that this increases the unique open rate, gross open rate, click through rate, click-to-open rate, etc.,…. Read More
“Fabrication: le déclin se confirme” (“Manufacturing: the decline is confirmed” in English) is the title of a recent article published in the Montreal-based French language weekly business newspaper Les Affaires. The article bases its conclusion on the latest data from the Institut de la statistique…. Read More
I have a secret to share with you. The team at Exo B2B Integrated Marketing is in the process of redesigning their website. Oh yes, it’s our turn to get a makeover, but not without a plan, obviously. We need to make the time to…. Read More
